Deconstuction

This is a recent pop video by Taylor Swift. It is about her dumping a ex boyfriend. This is subverting the stereotype of a girly pop video, as they are usually about pining for a hot guy whereas she is glad she is rid of him. In the video she is dressed as a teenage girl wearing floral dresses and pyjamas and glasses in her pink bedroom. This helps to portray the character she is playing. Usually artists write about real life experiences, therefore it will make it easier for Taylor Swift to act the part if this has happened to her. In the video they also have good editing techniques to show the split lives of the boy and the girl using a split screen whilst they are on the phone. The girl is at home on her own whilst the boy is out at a club surrounded by girls.