Preliminary filming-
Keep the camera steady when doing hand held shots
Use your elbows for stability
Have an assistant camera man for support
Practise shots before filming on location
Direct the actors- mark where they need to stand
Film more footage than you need so there is enough to edit
Theme and audience-
Make the theme clear, how does the audience know this?
What is the narrative how is this clear to the audience?
What are you selling in the video, is it selling?
The video needs a beginning, middle and an end
What are you trying to make your audience feel, Happy, sad ect.
What signs are in your work that portray your theme?
Shots-
Use a wide, establishing shot to set the scene at the start of the video
Use close up cut away shots
Film with the editing in mind
Give the viewer something to think about
Use a variety of shots
Use correct shots to represent different situations - shot reverse shot for conversation
Check the camera has a card and battery
Make sure ALWAYS use a tri-pod to get a steady shot
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